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These tools are free for everyone.

Get started with our free SEO tools. Explore your link profile, dive into your social media analytics, and more.

Link
Analysis

Open Site Explorer

Research and compare backlinks with competitors for intelligent, targeted link building. Identify top pages, view social activity data, and analyze anchor text.

Social
Analytics

Followerwonk

Take a deep dive into your Twitter analytics. Analyze and segment your followers, compare users, and find out how to engage your audience.

SEO
Toolbar

MozBar

View link metrics, analyze page elements and SERP results, and access your favorite SEO tools in-line while you browse the web. For Chrome and Firefox.

Local
Marketing

Moz Local

Check your U.S. business listings on Google+ Local and other prominent local search engines—then see how you can improve them.

Google
Changes

MozCast

Track day-to-day changes and fluctuations in Google rankings. MozCast is your daily "weather report" showing turbulence in the Google algorithm.

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